RAQAMLI REKLAMA XARAJATLARINING IQTISODIY SAMARADORLIGI

Authors

  • Yo'ldoshev Murodjon Author

DOI:

https://doi.org/10.66493/4tst7d58

Keywords:

raqamli reklama, reklama xarajatlari, iqtisodiy samaradorlik, dropshipper, reklama tahlili, ROI, CPC, CTR, CPA, raqamli marketing

Abstract

Ushbu maqola raqamli reklama uchun sarflanayotgan mablag‘lar o‘zini qanchalik oqlashini aniqlashga qaratilgan bo‘lib, unda reklama budjetining savdo hajmi, daromad va foydaga ta’siri tahlil qilinadi hamda kamroq xarajat qilib ko‘proq natija olish va reklama mablag‘larini samarali boshqarish yo‘llari ko‘rib chiqiladi.

References

[1] Marketing Insights from A to Z: 80 Concepts Every Manager Needs to Know, 1st Edition by Philip Kotler

[2] O‘zbekiston Respublikasining Reklama to‘g‘risidagi qonuni, 07.06.2022 yildagi O‘RQ-776-son

[3] Influence: The Psychology of Persuasion, by Robert B. Cialdini, 2006.

[4] Internet Marketing: Strategy, Implementation and Practice, Dave Chaffey, 2000.

[5] https://www.grandviewresearch.com/industry-analysis/digital-advertising-market-report

[6] https://www.investopedia.com/terms/r/returnoninvestment.asp

[7] M.Yo‘ldoshev, М.Rashidov. Pulning virtuallashuvi va uning davlat iqtisodiyotiga ta’siri. Proceedings of the V International Conference on Integrated Innovative Development of the Zarafshan Region: Achievements, Challenges and Prospects. Volume II, 290-291, 2024.

[8] https://www.postaffiliatepro.com/faq/cpc-vs-ctr-difference/?fh_id=4a7a3c4da77f46ac#

[9] Taiminen H. M., Karjaluoto H. The usage of digital marketing channels in SMEs //Journal of small business and enterprise development. – 2015. – Т. 22. – №. 4. – С. 633-651. DOI: https://doi.org/10.1108/JSBED-05-2013-0073

[10] Friedlob G. T., Plewa Jr F. J. Understanding return on investment. – John Wiley & Sons, 1996.

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Published

2026-10-14

Issue

Vol. 1 No. 1 (2026): Zamonaviy iqtisodiyot va intellektual texnologiyalar

Section

Articles

License

Ushbu maqola Creative Commons Attribution 4.0 (CC BY 4.0) litsenziyasi asosida tarqatiladi. Maqolani erkin o'qish, yuklab olish, nusxalash va tarqatish mumkin, muallif va manba ko'rsatilishi shart. Mualliflar o'z asarlarining mualliflik huquqini saqlab qoladi.

How to Cite

RAQAMLI REKLAMA XARAJATLARINING IQTISODIY SAMARADORLIGI. (2026). Zamonaviy Iqtisodiyot Va Intellektual Texnologiyalar, 1(1). https://doi.org/10.66493/4tst7d58